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Wonderful article on Pymnts.com titled Inside Apple-Pay's In-App Performance. While the author begins with a less than positive view of the in-store experience with Apple Pay, and even highlights concerns about overall mobile penetration in mobile, the overriding positive theme from the article is that in-app is lowering friction with respect to payments, and is increasing consumer conversion!

Our goal is to help our clients grow ... and as such we are focused on transforming the integrated buying experience that today’s consumers demand - anywhere, any time and on any device.

The launch of a new iPhone is always noteworthy; perhaps this was even more evident just a few weeks ago with the launch of the iPhone 6, which includes a whole new experience in customer payment choices. Never before has the timing been so right to bring together everyone in the payments ecosystem and open a world of possibilities.