Reducing Friction for the Consumer via Apple Pay In-App Payments
Wonderful article on Pymnts.com titled Inside Apple-Pay's In-App Performance. While the author begins with a less than positive view of the in-store experience with Apple Pay, and even highlights concerns about overall mobile penetration in mobile, the overriding positive theme from the article is that in-app is lowering friction with respect to payments, and is increasing consumer conversion!
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The launch of a new iPhone is always noteworthy; perhaps this was even more evident just a few weeks ago with the launch of the iPhone 6, which includes a whole new experience in customer payment choices. Never before has the timing been so right to bring together everyone in the payments ecosystem and open a world of possibilities.