One of the most awaited tech-events of this year, the Apple World Wide Developer Conference was held on June 8, 2015 in San Francisco, CA. At the event, Apple announced that it is expanding Apple Pay® beyond the U.S, with the U.K. being the next country to welcome mobile payments on the iPhone 6. Once again, we have been working behind the scenes with Apple to support the launch. Apple Pay® will be available in the U.K. from July 2015.
Every day we, the Payeezy team, strive to bring to our customers the best means to easily access First Data’s assets, services and processes through our APIs. We believe that our work in the last few months is a true example of that. Within the next few weeks, we will be rolling out several updates to our APIs including Apple Pay support for merchants in the U.K. Here is a quick look of what is in store:
International Expansion - Phase 1
Wonderful article on Pymnts.com titled Inside Apple-Pay's In-App Performance. While the author begins with a less than positive view of the in-store experience with Apple Pay, and even highlights concerns about overall mobile penetration in mobile, the overriding positive theme from the article is that in-app is lowering friction with respect to payments, and is increasing consumer conversion!
So last week was the Big Show ... literally that is how the National Retail Foundation (NRF) dubs their annual event held in NYC. In their recap, NRF announced that there were "33,000 attendees, numerous international delegations, hundreds of sessions and miles of EXPO." No argument that this was a fantastic event for the many businesses looking for solutions that crossed a variety of areas ... in-store/POS, online/eCommerce, analytics, fraud & security, and a plethora of other areas intended to excite and wow the attendees.
When we launched our Payeezy APIs several months ago, the focus was very much in support of in-app payments and Apple Pay. Today we are pleased to announce a new release that not only expands our APIs to include a broad array of web-based payment capabilities, but also introduces a cleaner, more streamlined look and feel. Let’s take a closer look ...
Hot off of the presses!
Our goal is to help our clients grow ... and as such we are focused on transforming the integrated buying experience that today’s consumers demand - anywhere, any time and on any device.
The launch of a new iPhone is always noteworthy; perhaps this was even more evident just a few weeks ago with the launch of the iPhone 6, which includes a whole new experience in customer payment choices. Never before has the timing been so right to bring together everyone in the payments ecosystem and open a world of possibilities.